ABOUT DUBAI
The most populous and second largest of the seven emirates that make up the United Arab Emirates, Dubai is recognized internationally as the vibrant heart of the Middle East.
Located on the southern shore of the Arabian Gulf, its position at the confluence of three continents makes it a natural networking hub. With barely 6% of its economic output generated by oil, Dubai has been wisely investing in a future distinctly different from its neighbors in the Gulf Cooperative Council, replacing hydrocarbons with services and expanding to become the commercial hub of the region.
Dubai is located on the Eastern coast of the Arabian Peninsula, in the south west corner of the Arabian Gulf. It is extremely well known for its warm hospitality and rich cultural heritage, and the Emirati people are welcoming and generous in their approach to visitors. With year-round sunshine, intriguing deserts, beautiful beaches, luxurious hotels and shopping malls, fascinating heritage attractions and a thriving business community, Dubai receives millions of leisure and business visitors each year from around the world. The local currency is the dirham, which is pegged at AED 3.67 to 1 US dollar. Dubai is tolerant and cosmopolitan and all visitors are welcome. However, Islam is a way of life in the city, and therefore tourists should adopt a certain level of cultural and religious sensitivity for the duration of their stay.
Since 1833 the reigning Al Maktoum family has ruled Dubai. Under their wise and progressive leadership Dubai has prospered and it is now the business and tourism hub for a region. The past 10 years have witnessed incredible growth throughout all sectors of the Dubai economy. The emirate’s government is constantly working to improve its commercial transparency and introduce dynamic regulations that aid the formation of small and medium enterprises. Dubai’s economy is no longer reliant on oil, but is more diversified, relying heavily on trade, services and finance sectors. With its central geographic location between Asian and European markets, Dubai has worked hard to establish itself as an integral part of the global trade mechanism. Its central location has also allowed Dubai to become a popular and accessible tourist destination.
As an exhibitor, you get to profit from the following benefits:
• Excellent location in the region and an international trade hub between
East and West.
• Saudi Arabia and UAE are listed as GCC top importers for flowers
and plants; generating over 205.2 million US dollars in 2015.
• Dubai’s initiative for lowering CO2 emissions offers new green
investment. Opportunities.
Expo 2020 in Dubai offers new investment opportunities for urban greening, landscaping and horticultural projects.
